Sinnmacherblog

Wieso Social Media auch im Health Sektor eine immer wichtigere Rolle spielt. Hier die "Conclusion" vom Artikel "Changing Channels" auf "Medical Marketing & Media":

Technology is giving healthcare and pharmaceutical marketers more means than ever to engage their patient and physician customers and make them more accessible. While it is imperative to establish meaningful and informative dialogues with customers, it is also important to manage them for optimum outcomes. 


There can be no doubt that social networks, blogs and the up-and-coming mobile networks offer exciting new ways for marketers to partner with their customers. To be effective in these channels, and to maximize their budgets, healthcare marketers should remember to:

• Leverage brand websites, search and cross-sell opportunities that preclude competitive choice,
• Integrate all channels, all media, all the time, and
• Constantly keep their eye on the consumer.

Healthcare marketers who remember these points will be the most successful in this new consumer-driven marketplace—and they will be the marketers with the most effective patient partnerships and the most efficient media spend.


Deborah Dick-Rath is senior vice president, healthcare practice leader, with FactorTG, which leverages technology to provide in-depth measurement of the branding and sales effects of individual direct-to-consumer marketing activities