Wieso Social Media auch im Health Sektor eine immer wichtigere Rolle spielt. Hier die "Conclusion" vom Artikel "Changing Channels" auf "Medical Marketing & Media":
Technology is giving healthcare and pharmaceutical marketers more
means than ever to engage their patient and physician customers and
make them more accessible. While it is imperative to establish
meaningful and informative dialogues with customers, it is also
important to manage them for optimum outcomes.
There
can be no doubt that social networks, blogs and the up-and-coming
mobile networks offer exciting new ways for marketers to partner with
their customers. To be effective in these channels, and to maximize
their budgets, healthcare marketers should remember to:- Leverage brand websites, search and cross-sell opportunities that preclude competitive choice,
- Integrate all channels, all media, all the time, and
- Constantly keep their eye on the consumer.
Healthcare
marketers who remember these points will be the most successful in this
new consumer-driven marketplace—and they will be the marketers with the
most effective patient partnerships and the most efficient media spend.
Deborah
Dick-Rath is senior vice president, healthcare practice leader, with
FactorTG, which leverages technology to provide in-depth measurement of
the branding and sales effects of individual direct-to-consumer
marketing activities